Eye tracking,
reinvented.

Like many great technologies, ours is simple on the surface with a powerful engine underneath

An array of small black cubes containing gold components, arranged on a gel pack.

We have improved eye tracking by orders of magnitude

AdHawk’s micro-electromechanical (MEMS) eye tracker requires 1000× less data than camera-based systems to produce 10× higher sampling rates.

A disruptive technology in every sense

Superior data quality, super low latency, minimal compute, battery efficiency, processing speed, and accuracy—the list goes on. No competitor has been able to match our complete package of important, functional attributes.

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Where it counts

wireless tracking at 250 Hz
tethered tracking at 500 Hz
< 4 ms latency
~1 degree error
robust slip handling

In Our Reference Design

12+ hour battery life
37 g (wireless)

Integration experts

Full stack eye tracking

Our eye tracker is a full stack solution, from silicon to cloud services. With this foundation, we are positioned to succeed in OEM and consumer markets.

World-class chip design

Our chip design team produces highly customized CMOS-MEMS devices, qualified to rigorous consumer electronics standards, at wafer scale with a global supply chain of the world’s largest semiconductor manufacturers. Our multi-chip modules incorporate these devices with an infrared source and micro-optics into a tiny package.

Game-changing hardware

Our hardware team has developed infrastructure, including anthropomorphic robots and turnkey integration workflows, to achieve rapid, robust integration into OEM products like smart glasses and metaverse hardware. We have also manufactured and sold our MindLink glasses to the most discerning eye tracking researchers and clinicians around the world.

Full-stack software

Our software team has developed an embedded system with order-of-magnitude improvements in computational efficiency, bandwidth, power consumption, and latency. Drivers and application software enable high performance eye tracking across multiple operating systems. Cloud-based analytics improve our algorithms and capture metrics that reveal a user’s state of mind.

our services

Visionary use cases

Eye Tracking Use Cases

AI Smart Glasses

Eye tracking is the eyes and ears of AI assistants. When eye tracking is combined with other sensors like a camera and microphone, our system provides the most accurate facsimile of human perception to an AI assistant. We highlight gaze in a world-facing camera feed while also capturing the user’s mental state. This allows an AI assistant to provide relevant and useful guidance at the right time.

Human perception is dominated by visual inputs—this is why an eye tracker is required to deliver powerful insights into someone’s context and state of mind. Our full-stack design is the first and only to deliver a sensor system that paves the way to all-day wearables that are frictionless and invisible.

AR/VR

Mixed reality needs less friction to accelerate exponentially. Eye tracking is fundamental for human connection and user interaction in spatial computing. It must be delivered in wearables that have invisible technology and offer a frictionless experience.

Wearables

Unlike other organs, there is no fitness tracker for the brain. We tackle how to solve the mysteries of cognitive function. The availability of longitudinal data—captured comfortably in everyday life—is a key factor in this work.

Research

The eye serves as a bidirectional debug port for the brain. Eye tracking connects eye movements with neurological and ocular health, human behavior, and state of mind. AdHawk products support research-grade data collection in the lab or in the wild.

Featured products

MindLink

Eye tracking for researchers

The first fitness tracker for the brain

MEMS micromirror eye tracking scanner module

integration

Evaluation

Explore more products

Testimonials

What our partners say

A pair of black-framed glasses resting on a computer amidst some small potted plants and a notebook.

“The MindLink Air technology has strong competitive differentiation across important specifications like power, size, compute efficiency, speed, and latency.”

Arun Chetty

Managing Director, Intel Capital

“We have been studying the MindLink technology in providing unobtrusive and objective information about a pilot’s cognitive load, stress, and mental state allowing for improvements in pilot training and assessments.”

Ewa Niechwiej-Szwedo, Ph.D.

Associate Professor of Neuroscience and Human Health at the University of Waterloo

“AdHawk has the unique capabilities to deliver research-grade eye tracking in an all-day wearable because of the superior specifications of their technology through the company’s MindLink Air."

Mark Skapinker

Managing Partner, Brightspark Ventures